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Atir Cycles hired me to help update their brand. Starting with the “A”,  I revised the logo to have more character and have a bit more dynamic quality. I revised the word-mark to match the italicized lean of the “A” and tightened up the kerning. I revised the circular A logo to have more of a solid presence by enlarging the A and giving it a solid field to set against, while maintaining the original cog shape.

In addition to the main branding refresh, I created a modified script logo for use on a new line of bicycles, labels for such, frame size stickers, bike box layout updates and wheel box updates.

Photos of the branding on bikes:

Box layouts.

Not sexy, but necessary:

Like what you see?

Contact me today and we can get started on your project soon.