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Cleaning Ninjas “Mop & Bucket” video | design.benswift
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Cleaning Ninjas “Mop & Bucket” video

Creative Direction, Culture, Motion Graphics / Video, Sound Design / Editing

Role: Concept, Song-writing, Video Production

Cleaning Ninjas is a fast-growing locally-owned cleaning service with a lot of personality. Their sensai contacted me about producing a series of short videos and songs for their social media channels. I worked closely with their sensai to develop a plan for the series, and kicked it off with this “Mop & Bucket” video.

The plan is to create a series of purposely low-budget / off-kilter videos with weird songs and “funny” animation. The videos should be watchable, enjoyable, and instill a sense of “what the heck” in the viewer. The hope is to create something that is shareable, and highlights the Cleaning Ninjas brand as being fun and a little bit crazy.

This first video came from a suggestion I made about “word songs”, where simple syllable words create the beat and structure of the song. There is no instrumentation. I wanted the graphics to be similarly simple, as with the repeated use of the same sounds, repeating the same images in a kind of monotonous way, but then adding or changing over time. The Cleaning Ninja characters add the the fun, and it creates a fun and watchable short video.

For : http://www.cleaningninjas.com/

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