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Duluth Counseling Center Logo design

Branding / Logo Design, Creative Direction, Illustration

Role: Concept, Research, Design

Duluth Counseling Center is a group of licensed therapists who specialize in personalized care in counseling, life coaching, and mediation services. They wanted to create a brand that is “professional, clean, and modern”, and with a healthcare vibe. They also wanted a brand that would help them stand out, and not look like a “generic counseling” center. Early on, we decided to use a monogram, and explored a variety of design directions for the layout and design of the monogram and type treatments.

We’ve created a strong mark that will help elevate their perceived professionalism and credibility, while helping to differentiate their clinic from similar entities in the area. Along with the final brand, I was happy to create a brand guidelines book, and a variety of alternate usage samples. It is very gratifying to help the client through the design process, and consulting them through their decision making.

Done for: SMBLX

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